Inside BloomAds: Stories and Insights

Your front-row seat to smarter marketing. Explore our take on media, strategy, and the trends reshaping how brands connect with people.

How Media Strategy Drives Every Stage of the Shopper Journey

Learn how a strong media strategy supports every stage of the shopper journey, from first touch to long-term loyalty, and see how to put it into action.

December 23, 2025

How to Measure Ad Performance and Optimize Campaigns

Without a good strategy for monitoring advertising results, you can't determine your return on investment. We've got some tips to help you stay on track.

How Does Social Media Affect Advertising?

While social media creates new challenges for advertisers, it's also a perfect tool for reaching the right audience with the right message. In this blog, learn how to harness the power of social media.

Retargeting vs. Remarketing: What's the Difference?

Most traffic to your site doesn't result in conversions. Retargeting and remarketing are two different strategies for closing that gap.

Advertising vs. Sponsorship: Which is Right for You?

When it comes to advertising, there are many different avenues to explore. However, it is important to understand the differences of each as well as the pros.

Broadcast vs. Local vs. Cable: Choosing the Right TV Buy

How do you know which type of television advertising network is right for your message and audience? Here are a few of the differences between each type of television network.

TV Advertising: Pros, Cons, and When to Use It

Since the airing of the very first television commercial in 1941, television still takes the lead as the most influential advertising platform.