Inside BloomAds: Stories and Insights

Your front-row seat to smarter marketing. Explore our take on media, strategy, and the trends reshaping how brands connect with people.

What is the ROI of Bilingual Advertising?

Are you advertising in Spanish and other languages besides English? If not, you may be missing out on a valuable audience segment. In today's global economy, bilingual.

Retargeting vs. Remarketing: What's the Difference?

Most traffic to your site doesn't result in conversions. Retargeting and remarketing are two different strategies for closing that gap.

Advertising vs. Sponsorship: Which is Right for You?

When it comes to advertising, there are many different avenues to explore. However, it is important to understand the differences of each as well as the pros.

Broadcast vs. Local vs. Cable: Choosing the Right TV Buy

How do you know which type of television advertising network is right for your message and audience? Here are a few of the differences between each type of television network.

TV Advertising: Pros, Cons, and When to Use It

Since the airing of the very first television commercial in 1941, television still takes the lead as the most influential advertising platform.

Media Buying 101: Important Terms to Understand

Successful, ROI-positive marketing campaigns don’t just have strong, relatable messages — they also need to be seen by the right people, at the right time, all at.

How to Create an Effective Print Ad

Print advertising is a great way to build brand awareness and generate ROI — but in a world where people are constantly distracted, it’s important that your print advertisements are eye-catching and memorable. Here are a few tips to help you create a more effective print advertisement for your brand.