Inside Bloom Ads: Stories and Insights

Your front-row seat to smarter marketing. Explore our take on media, strategy, and the trends reshaping how brands connect with people.

CTV vs. OTT Advertising: What’s the Difference?

Learn about the differences between CTV and OTT advertising. And discover why a mix of both channels could be the best for your brand.

September 24, 2026

How Does Social Media Affect Advertising?

While social media creates new challenges for advertisers, it's also a perfect tool for reaching the right audience with the right message. In this blog, learn how to harness the power of social media.

Retargeting vs. Remarketing: What's the Difference?

Most traffic to your site doesn't result in conversions. Retargeting and remarketing are two different strategies for closing that gap.

Advertising vs. Sponsorship: Which is Right for You?

When it comes to advertising, there are many different avenues to explore. However, it is important to understand the differences of each as well as the pros.

Broadcast vs. Local vs. Cable: Choosing the Right TV Buy

How do you know which type of television advertising network is right for your message and audience? Here are a few of the differences between each type of television network.

TV Advertising: Pros, Cons, and When to Use It

Since the airing of the very first television commercial in 1941, television still takes the lead as the most influential advertising platform.

Media Buying 101: Important Terms to Understand

Successful, ROI-positive marketing campaigns don’t just have strong, relatable messages — they also need to be seen by the right people, at the right time, all at.