Managing a franchise or multi-unit system requires a sound strategy, well-designed brand, effective franchisee and consumer communications. The key to our success is our collaborative approach navigating between franchisees, key stakeholders and corporate leadership. Here are a few examples of how we’ve helped some of our clients leverage the franchise as a marketing strategy: 1) […]
Author : Stephanie Fehrmann
Summer Colors to Implement Into Your Branding
Most people look forward to summer because of beach trips, swimsuits, and watermelon slices. But when you’re a business, there’s another exciting part of summer that you can take advantage of — the colors! Don’t be afraid to use summer shades and colors in your branding to get into the warm weather spirit and appeal […]
Summer Marketing Tips to Consider
Summer is here and so should be your marketing strategy! With the start of the season comes new sports, summer break for schools, temperature changes and all are great ways to grab customer’s attention. No matter what business you are in, planning your marketing strategy seasonally can help keep your content fresh but your customers […]
Should My Brand Be Active On TikTok
Although relatively new, TikTok has proven to be a powerful tool for businesses that are looking to connect with potential customers and drive sales. Whether you are in the retail, lifestyle, service or medical industry, there is an opportunity to tell your story via TikTok’s video format. Why Choose TikTok: TikTok Influences Every Stage of […]
Should My Brand Be Active On Instagram?
Instagram has proven to be a powerful tool for businesses that are looking to drive sales and connect with potential customers. Whether you are in the retail, lifestyle, service or medical industry, there is an opportunity to tell your story via Instagram. Why Choose Instagram: Instagram Influences Purchases – Your Instagram followers are engaged, loyal brand […]
Is Connected TV Advertising Right for Your Brand?
CTV is an amazing advertising tool for any business. People often make the mistake of referring to CTV as over-the-top or OTT. Though they are related, CTV and OTT refer to different things and should not be confused with one another: CTV represents the devices that stream video content (i.e. Smart TV’s, Gaming Consoles, and […]
Five Tips for Mobile Advertising Success
Mobile phone use is everywhere and unlikely to slow down any time soon. Here’s what you need to know about mobile advertising.
Six Successful Social Media Marketing Campaigns for Inspiration
Successful social media marketing campaigns can deliver big results for your social engagement. We look at some of the best of recent years and why they worked.
SEO for Podcasts: A How-To Guide
Here’s everything you need to know about how to market a podcast and create a valuable marketing asset for your business.
Your Ultimate Mobile Marketing Strategy Checklist
Mobile is taking over ecommerce, but getting started with mobile advertising isn’t always easy. Make sure you’re doing it right with this checklist.